Real Estate SEO: The Ultimate Guide

Are you a realtor looking to rank your real estate website on the first page of Google? Or maybe you’re an SEO for Realtors agency trying to get some traction for your real estate client. If that’s the case, then this article is for you.

Some real estate SEO guides are too simple and amateurish to be of any help. Others are too long and complex. This guide, however, is perfect for those who have a basic to intermediate understanding of SEO and want to learn exactly how they can optimize their real estate website.

What is Real Estate SEO?

Simply put, real estate SEO allows you to show up on search engines whenever someone is searching online for a property. According to research, in 2019, 50% of homeowners found their desired properties via online sources.

Why Is It Important?

Lead generation and SEO for real estate is a tricky game. This isn’t some run-of-the-mill product that’ll retail for $10-$30. You can expect your customers to do extensive research online before they even visit a property. And with the digital boom, marketers have explored all online avenues, making the average cost per lead $40 for moderate real estate markets to $60 for slow real estate markets. That’s why paid marketing for real estate lead generation might not be a viable option for all real estate businesses.

The phenomenal spread of smart devices, coupled with internet access virtually everywhere, means that users are searching on the go. Online marketing for real estate companies is becoming increasingly competitive, and SEO – especially local SEO – has become mission critical.

Here Are 14 Tips to Help You Optimize for Real Estate SEO:

  • Claim your Google My Business listing.
  • Use our winning formula to develop your real estate SEO keywords.
  • Create localized, city-specific, content.
  • Develop a mobile-first website.
  • Optimize your HTML tags and descriptions.
  • Upgrade to HTTPS.
  • Implement schema markup.
  • Add useful tools to your site.
  • Optimize for image SEO.
  • Fix broken links.
  • List your properties on major platforms.
  • Write guest blogs.
  • Get local citations.
  • Earn online reviews.

Local SEO

How many times have you searched something on your phone and you chose the search result nearest to you?

Well, that usually happens with physical businesses or a result that’s highly dependent on location. Those top 3-4 results have mastered local SEO that allows them to rank in Google’s knowledge box with valuable details that are not given to other lower-ranking results.

We are talking about the highly coveted “Google 3-Pack.” The top 3 location-based results for a particular search query.

This list used to consist of 7 results, but since 2015, Google has changed it to 3 results. Hence, the competition has gotten significantly harder and more than half of the businesses that used to rank in “7-packs” don’t have a place in the “3-pack”.

If you own a real estate website want to appear on the top searches on Google, the first thing you need to focus on is getting the local SEO right. Now why is that important? Google does not display the same results for everyone. Your search results are personalized depending on your search history, preferences and location. This means that a person searching for condos in Miami, FL will find different results than one in Chicago, IL.

If you’re a real estate SEO, you will need to identify the regions where you want to rank well, and the pages you want to display in those search results. After all, there’s no point in trying to show a Miami listing to someone who’s searching for “condos in Chicago”


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